About PAMA
Founded in 1921, PAMA (Publishers Advertising and Marketing Association) is a professional network connecting experts in publishing, media, and marketing.
Our Mission
We amplify how books are discovered, discussed, and remembered — by connecting leaders, sharing insights, and sparking ideas that drive the industry forward.
What We Do
Based in New York, PAMA organizes events, panels, and creative spaces for publishers, marketers, editors, and storytellers. Whether you’re launching a debut novel or refreshing a backlist, PAMA is where ideas meet execution.
Our Belief
We believe in the strategy behind every story.
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About PAMA
PAMA connects publishing pros with top industry leaders, fresh marketing ideas, and insider insights.
Quality proven over time
Founded in 1921 as a luncheon club for publishing’s publicity and promotion pros, PAMA evolved alongside the industry’s shifts — splitting into new associations and adapting to changing roles. But its core mission has always stayed the same:
Educate
Empowering professionals with skills and tools to grow in publishing.
Observe
Spotting and analyzing industry trends to stay ahead of the curve.
Foster
Promoting collaboration and raising standards to inspire excellence.
Meet the Board Behind the Books
From strategy to storytelling — meet the leaders who make it all possible.
President
Gloria Bruere
The Integrated Account Manager at The Atlantic for the book publishing category, selling both print and digital advertising. Prior to joining The Atlantic, Gloria held sales positions at The New Yorker and Harper's. She also has a B.A. in Creative Writing from Queens College and is an aspiring novelist.
Social Media Officer
Grace Gallagher
Gracie is the Digital Sales Assistant at Ingram Marketing Advantage, Ingram's full-service marketing agency. A graduate of Ithaca College and the Denver Publishing Institute, Gracie is passionate about uplifting today's most exciting narratives and authors. With her finger on the pulse of social media and publishing trends, she brings a forward-thinking and creative approach to every marketing project.
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Secretary
Lindsay Leiter
Lindsay graduated from Wake Forest University and the Columbia Publishing Course, then started in Ad/Promo at Penguin Random House. She is now Director of Advertising at Simon & Schuster, leading campaigns company-wide and serving on the EVOKE employee ownership committee. Outside of work, she volunteers with Make-A-Wish Metro New York and enjoys reading, especially historical fiction.
Treasurer
Seth Morris
Seth is currently the Treasurer of PAMA, a role he has held since 2018. He works as an Associate Director of Advertising and Promotions at Penguin Random House, where he supports the Consumer Marketing team. His focus is on advertising campaigns for the Crown, Random House, and Christian Publishing Groups.
Website Administrator
Michael King
Mike started at The New York Review of Books in 2000 as a classified ads salesperson and is now the Associate Publisher, Business Operations, overseeing website development, print production, and the Review’s online events programming. He is a graduate of Binghamton University with a B.A. in English, General Literature, and Rhetoric.
FAQ
Currently, membership is reserved for New York-based members. However PAMA is planning to expand nationally before the end of the year.
No. PAMA is now offering a Non-Professional Membership for those who are recent college graduates or anyone interested in breaking into the publishing business.
The events occur from September-June (with some exceptions) and your membership dues cover this period. Membership must be renewed annually.