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About PAMA
Founded in 1921, PAMA (Publishers Advertising and Marketing Association) is a professional network connecting experts in publishing, media, and marketing.
Our Mission
We amplify how books are discovered, discussed, and remembered — by connecting leaders, sharing insights, and sparking ideas that drive the industry forward.
What We Do
Based in New York, PAMA organizes events, panels, and creative spaces for publishers, marketers, editors, and storytellers. Whether you’re launching a debut novel or refreshing a backlist, PAMA is where ideas meet execution.
Our Belief
We believe in the strategy behind every story.
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About PAMA

PAMA connects publishing pros with top industry leaders, fresh marketing ideas, and insider insights.

Quality proven over time

Founded in 1921 as a luncheon club for publishing’s publicity and promotion pros, PAMA evolved alongside the industry’s shifts — splitting into new associations and adapting to changing roles. But its core mission has always stayed the same:

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Educate

Empowering professionals with skills and tools to grow in publishing.

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Observe

Spotting and analyzing industry trends to stay ahead of the curve.

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Foster

Promoting collaboration and raising standards to inspire excellence.

Events Tailored for You

PAMA hosts several events throughout the year, including luncheons with guest speakers and panelists, as well as cocktail parties where members mingle and discuss ideas and trends

Sparkling Wine

Meet the Board Behind the Books

From strategy to storytelling — meet the leaders who make it all possible.

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President

Gloria Bruere

The Integrated Account Manager at The Atlantic for the book publishing category, selling both print and digital advertising. Prior to joining The Atlantic, Gloria held sales positions at The New Yorker and Harper's. She also has a B.A. in Creative Writing from Queens College and is an aspiring novelist.

Gracie Gallagher, PAMA Social Media Officer
Social Media Officer

Grace Gallagher

Gracie is the Digital Sales Assistant at Ingram Marketing Advantage, Ingram's full-service marketing agency. A graduate of Ithaca College and the Denver Publishing Institute, Gracie is passionate about uplifting today's most exciting narratives and authors. With her finger on the pulse of social media and publishing trends, she brings a forward-thinking and creative approach to every marketing project.

Lindsay Leiter, PAMA Secretary
Secretary

Lindsay Leiter

Lindsay graduated from Wake Forest University and the Columbia Publishing Course, then started in Ad/Promo at Penguin Random House. She is now Director of Advertising at Simon & Schuster, leading campaigns company-wide and serving on the EVOKE employee ownership committee. Outside of work, she volunteers with Make-A-Wish Metro New York and enjoys reading, especially historical fiction.

Laura Flavin, PAMA Treasurer
Treasurer

Laura Flavin

Laura graduated with an MS in Publishing from NYU in 2012.  She is currently the Senior Marketing Director at Henry Holt & Company.

Michael King, PAMA Website Administrator
Website Administrator

Michael King

Mike started at The New York Review of Books in 2000 as a classified ads salesperson and is now the Associate Publisher, Business Operations, overseeing website development, print production, and the Review’s online events programming. He is a graduate of Binghamton University with a B.A. in English, General Literature, and Rhetoric.

FAQ

  • Currently, membership is reserved for New York-based members. However PAMA is planning to expand nationally before the end of the year.

  • No. PAMA is now offering a Non-Professional Membership for those who are recent college graduates or anyone interested in breaking into the publishing business.

  • The events occur from September-June (with some exceptions) and your membership dues cover this period. Membership must be renewed annually.

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