Multicultural Marketing in Publishing

"If you are not doing multicultural marketing, you're not doing marketing."

Marc Pritchard, P&G

The fact is we are fast approaching a majority minority country. If we want to sustain (let alone grow) the book market, we need to better serve diverse audiences who we have traditionally failed as an industry. As our editorial teams work to publish more diverse voices and stories, we need to do better as marketers in segmenting audiences and reaching them in tailored and meaningful ways. Hear from a few marketers who have been pushing forward these efforts through initiatives like the Lee & Low Diversity Survey, EpicReads, Belletrists Why Not YA?, the S&S Kids imprint Salaam Reads, and Berkleys suite of diverse romance novels.

Panelists:

Fareeda Bullert - Senior Marketing Manager, Berkley

Jalissa Corrie - Marketing Associate, Lee & Low